HelenWood
Audience
Audience
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Excellent- More about Audience
This book provides a contemporary Cultural Studies approach to audiences for the digital age, organizing and cutting a path through audience research using verbs such as audience, anchor, mean, feel, and work. It is ideal for students and researchers of Media and Cultural Studies, engaging and accessible.
Format: Hardback
Length: 174 pages
Publication date: 21 February 2024
Publisher: Taylor & Francis Ltd
This comprehensive guide to audience studies histories provides a contemporary approach to audiences in the digital age. Rather than offering a comprehensive survey of existing audience research, the book focuses on exploring specific aspects of the field to establish connections between older traditions and contemporary debates. By employing a series of verbs such as audience, anchor, mean, feel, and work, the book organizes and navigates through audience research, highlighting its ongoing relevance in today's world. While the list of verbs is not exhaustive, the reader is encouraged to consider additional or alternative verbs throughout the book.
Audience emphasizes the significance of form as a cultural process and proposes a modified framework for the digital circuit. Each chapter begins with a specific scenario to engage the reader and poses a key question to guide the subsequent account of research, particularly for those new to Media and Cultural Studies and audience studies. The book is written in an engaging and accessible style, making it suitable for both students and researchers in the field.
By adopting a contemporary Cultural Studies lens, this guide offers valuable insights into the evolving nature of audiences in the digital age. It encourages readers to think critically about the role of audiences in shaping media and cultural practices and provides a foundation for understanding the complex dynamics between audiences, media, and society. Whether you are a student seeking to expand your knowledge of audience studies or a researcher looking to explore new perspectives, this book is an essential resource for anyone interested in the field.
Weight: 500g
Dimension: 198 x 129 (mm)
ISBN-13: 9781032539751
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