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Augmented Reality im Marketing: Kundenerlebnisse entlang der Customer Journey schaffen
Augmented Reality im Marketing: Kundenerlebnisse entlang der Customer Journey schaffen
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- More about Augmented Reality im Marketing: Kundenerlebnisse entlang der Customer Journey schaffen
Format: Paperback / softback
Length: 66 pages
Publication date: 23 November 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Die Einsatzmöglichkeiten von Augmented Reality – der Erweiterung der Realität durch digitale Elemente – im E-Commerce sind vielfältig,. Der Verlauf der Customer Journey bietet eine sinnvolle Struktur, um eine systematische Einordnung verschiedener Augmented-Reality-Anwendungen aufzuzeigen.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658421762
Edition number: 1. Aufl. 2023
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