Augmented Reality: Unboxing Tech's Next Big Thing

Augmented reality (AR) is the next big thing in tech, offering a pervasive, invisible interface between the world and our senses. Mark Pesce's book explores the exciting and beneficial features of AR, as well as the issues and risks raised by this still-emerging technology. It is essential reading for anyone interested in the growing influence of this impressive but deeply concerning technology, as reality will never be the same.

Format: Hardback
Length: 160 pages
Publication date: 06 November 2020
Publisher: Polity Press

Augmented reality (AR) is a groundbreaking technology that has the potential to revolutionize the way we interact with the world. It promises to bring screens out of our hands and wrap them around the world, creating a pervasive, invisible interface between the physical and digital realms. AR has the incredible ability to reveal hidden digital depths, offering a new level of immersion and interactivity. However, this technology also comes with significant risks, including privacy concerns, property rights, and the blurring of the line between reality and virtuality.

In his book, Mark Pesce, a renowned expert in the field of augmented reality, delves into the exciting and beneficial features of this technology as well as the issues and risks it raises. With over thirty years of experience, Pesce provides a comprehensive exploration of AR, offering insights into its development, applications, and potential implications.

One of the key benefits of AR is its ability to enhance our perception of the world. By overlaying digital information onto the physical environment, AR can provide real-time updates, directions, and information, making tasks and experiences more efficient and convenient. It can also be used for educational purposes, allowing students to explore virtual environments and learn in new and engaging ways.

However, AR also raises concerns about privacy and security. As AR devices capture and process vast amounts of data, there is a risk of unauthorized access, data breaches, and surveillance. Moreover, the blurring of the line between reality and virtuality can have psychological effects, such as addiction, disorientation, and isolation.

Property rights are another issue that AR raises. With the ability to overlay digital information onto physical objects, there is a risk of intellectual property infringement and the unauthorized use of copyrighted material. This could have significant implications for industries such as art, architecture, and entertainment.

In conclusion, augmented reality is a transformative technology that has the potential to revolutionize the way we interact with the world. While it offers exciting benefits, such as enhanced perception and increased efficiency, it also raises significant issues and risks. It is essential to approach AR with caution, to ensure that it is developed and used in a responsible and ethical manner. By understanding the potential benefits and risks of this technology, we can work towards creating a future where AR is used to enhance our lives while protecting our privacy, property, and reality.

Weight: 334g
Dimension: 144 x 222 x 21 (mm)
ISBN-13: 9781509540938