David Phillips
Augmenting Public Relations: An Introduction to AI and Other Technologies for PR
Augmenting Public Relations: An Introduction to AI and Other Technologies for PR
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- More about Augmenting Public Relations: An Introduction to AI and Other Technologies for PR
Format: Paperback / softback
Length: 178 pages
Publication date: 21 October 2024
Publisher: Taylor & Francis Ltd
Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.
Weight: 302g
Dimension: 156 x 235 x 14 (mm)
ISBN-13: 9781032826585
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