Daniel D. Prior
B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
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- More about B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
Format: Paperback / softback
Length: 226 pages
Publication date: 04 April 2023
Publisher: Springer International Publishing AG
This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.
Weight: 382g
Dimension: 154 x 236 x 17 (mm)
ISBN-13: 9783031234088
Edition number: 1st ed. 2023
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