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B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing

B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing

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  • More about B2B Marketing Guidebook - Vol. 1: The Strategic Foundations of Next Generation B2B Marketing

Format: Hardback
Length: 672 pages
Publication date: 16 July 2025
Publisher: Springer International Publishing AG

Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing.


Dimension: 235 x 155 (mm)
ISBN-13: 9783031911828
Edition number: Second Edition 2025

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