Barack Hussein Obama’s Presidency: Rhetoric and Media Frames

This book explores the communicative aspects of Barack Obama's presidency, focusing on ethnicity, gender, and culture in relation to communication. It examines Obama's rhetorical strengths, visual rhetorical control, and how the news framed his presidency. It also explores racio-rhetorical humor, visual rhetoric, media framing, satires, YouTube messaging, racial tensions, and speeches at Tribal Nations Conferences. It is a valuable resource for scholars and researchers in communication studies, political communication, media and cultural studies, race and ethnic studies, and political science.

Format: Hardback
Length: 122 pages
Publication date: 04 December 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate communicative aspects of Barack Obama's presidency, shedding light on the interplay of ethnicity, gender, and culture with communication. Through rigorous research, it explores Obama's rhetorical strengths, which not only shape his visual rhetoric but also exert influence over his messaging. The book goes beyond Obama's messaging to examine how the news media framed his presidency, employing a racialized lens.

The book begins by delving into the racio-rhetorical humor employed by President Obama during his tenure. Chapters delve into various topics, including Obama's use of visual rhetoric, the media's portrayal of him through a racialized lens, and an iconographical analysis of satires featured in The New Yorker that symbolized the politics of racial fear preceding Obama's presidency. Additionally, the book examines how the White House utilized YouTube messaging to rebuild the image of the first lady, Michelle Obama, in ways that became acceptable to a broader American public. It also explores Obama's rhetorical challenges in navigating the tensions created by the intersection of race and violence. Furthermore, the book analyzes President Obama's speeches at Tribal Nations Conferences, shedding light on his efforts to engage with indigenous communities and address their concerns.

Barack Hussein Obama's Presidency is a valuable resource for scholars and researchers in communication studies, political communication, media and cultural studies, race and ethnic studies, and political science. It offers insightful analysis and comprehensive coverage of the communicative aspects of Obama's presidency, making it essential reading for anyone interested in this critical period of American history. This book was originally published as a special issue of the Howard Journal of Communications.

Weight: 412g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032640686