David L. Morgan
Basic and Advanced Focus Groups
Basic and Advanced Focus Groups
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- More about Basic and Advanced Focus Groups
Format: Paperback / softback
Length: 216 pages
Publication date: 13 September 2018
Publisher: SAGE Publications Inc
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.
Weight: 390g
Dimension: 231 x 189 x 12 (mm)
ISBN-13: 9781506327112
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