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Jordan Morrow

Be Data Driven: How Organizations Can Harness the Power of Data

Be Data Driven: How Organizations Can Harness the Power of Data

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  • Condition: Brand new
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  • More about Be Data Driven: How Organizations Can Harness the Power of Data


This practical guide provides a roadmap for building a data-driven organization or team, overcoming common challenges, and creating a data culture. It explains what it means to be data driven and explores which technologies are advancing data and analytics.

Format: Paperback / softback
Length: 240 pages
Publication date: 03 August 2022
Publisher: Kogan Page Ltd


In today's business landscape, data has become an invaluable asset for organizations seeking to gain a competitive edge. However, creating a data-driven culture that is grounded in evidence-based decision-making can be a challenging task. Be Data Driven provides a comprehensive guide for businesses and teams looking to embrace data-driven practices and overcome common challenges.

The book begins by emphasizing the importance of setting clear outcomes and a strategy before investing in technology and upskilling. It explains what it means to be a data-driven organization and explores the various technologies that are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, including a foundational skills gap, issues with leadership and strategy, and the impact of organizational culture.

Through case studies of businesses that have successfully used data, Be Data Driven demonstrates how managers, leaders, and data professionals can address these hurdles, encourage a data culture, and become truly data driven. The book offers practical insights and actionable strategies for building a data-driven organization, from data governance and management to data visualization and analysis.

Whether you are a manager, leader, or data professional, Be Data Driven is a valuable resource for anyone looking to leverage data to drive innovation and growth. By embracing a data-driven culture and overcoming common challenges, organizations can unlock the full potential of their data and achieve their goals more effectively.

Weight: 370g
Dimension: 156 x 233 x 18 (mm)
ISBN-13: 9781398606128

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