Be. More. BrewDog.

BrewDog is an iconic, controversial, and hugely colorful craft beer company that has never done business the way other companies do. This snappy staff manual, written by co-founder James Watt, reveals how it thinks, works, and makes some of the best-loved craft beers in the world. Its groundbreaking business model, crowdfunded by Equity Punks, has attracted admiring glances from many established and aspiring entrepreneurs. Over 10 years on, it is still anarchic, radical, and ever successful, with an ever-growing global presence. This book lays its soul bare, revealing its mission to create a whole new type of business, spread the passion for great craft beer, and turn the global beer scene on its head.

Format: Hardback
Length: 128 pages
Publication date: 02 January 2020
Publisher: Ebury Publishing

BrewDog, an iconic and controversial craft beer brand, has defied conventional business practices since its inception. Co-founder James Watt's snappy staff manual, written in a vibrant and engaging style, offers a behind-the-scenes glimpse into the company's unique thinking, operations, and the creation of some of the world's most beloved craft beers, including Punk IPA and Tactical Nuclear Penguin.

Founded by two men and their beloved dog, BrewDog's unconventional business model, crowdfunded by Equity Punks, has captured the attention of both established and aspiring entrepreneurs. With over a decade of success under its belt, BrewDog continues to be an anarchic, radical, and highly successful enterprise, expanding its global presence.

This book delves deep into the soul of BrewDog, revealing its mission to create a new breed of business, ignite passion for exceptional craft beer, and revolutionize the global beer scene. It offers valuable insights into the company's core values, guiding principles, and innovative practices, empowering readers to embrace the BrewDog way and drive success like never before.

Chapters covering the BrewDog Charter, Dogmas, Journey, and Signature Benefits provide a comprehensive exploration of the unconventional, unexpected, and innovative world of BrewDog. From holding fast to gripping the wheel and driving like you [expletive removed] stole it, this manual offers practical advice for anyone seeking to thrive in the fast-paced and competitive business landscape.

Whether you're a beer enthusiast, an entrepreneur, or simply someone who appreciates a good story, BrewDog: Rip Up the Rule Book the BrewDog Way is a must-read for anyone who wants to gain a deeper understanding of this dynamic and influential brand.

Weight: 220g
Dimension: 134 x 99 x 15 (mm)
ISBN-13: 9781529106855