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IngerMewburn,Simon Clews

Be Visible Or Vanish: Engage, Influence and Ensure Your Research Has Impact

Be Visible Or Vanish: Engage, Influence and Ensure Your Research Has Impact

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  • More about Be Visible Or Vanish: Engage, Influence and Ensure Your Research Has Impact


The world of academic research is changing, and universities now expect researchers to share their work with the world. Inger Mewburn and Simon Clews' book, "Be Visible Or Vanish: Engage, Influence, and Ensure Your Research Has Impact," provides detailed looks at 19 different presentation formats and offers advice on how to achieve success in academia. The Insider Guides to Success in Academia series provides practical and realistic guidance to doctoral students and early-career researchers, covering topics that often get overlooked.

Format: Paperback / softback
Length: 210 pages
Publication date: 09 May 2023
Publisher: Taylor & Francis Ltd


The world of academic research is undergoing a significant transformation, with universities now demanding that researchers not only work diligently to produce groundbreaking results but also actively disseminate their work to a broader audience. The traditional notion of 'publish or perish' has given way to a new mantra: 'share and thrive.' This shift in expectations places immense pressure on researchers to effectively communicate their findings to the world, regardless of their field or discipline.

In their insightful book, 'Be Visible Or Vanish: Engage, Influence, and Ensure Your Research Has Impact,' Inger Mewburn and Simon Clews delve into the various presentation scenarios that researchers encounter throughout their careers. Starting from the academic realm, the authors guide readers through the art of writing effective emails, delivering captivating lectures, and presenting at conferences and lightning talks. They then expand their focus beyond academia, exploring how to engage with the media, craft compelling elevator pitches, and establish a strong digital presence on social media platforms.

With a depth of expertise and a refreshingly humorous approach, Mewburn and Clews offer detailed analyses of 19 different presentation formats. Drawing from their extensive experience in the field, they examine the challenges and opportunities associated with each case study, providing valuable insights and strategies for success. The book serves as a valuable resource for students, academics, and researchers seeking to effectively communicate complex information to their peers, colleagues, and the wider world.

In addition to its practical guidance, 'Be Visible Or Vanish' offers valuable insights into the modern academic landscape. The authors emphasize the importance of building a strong professional network, leveraging social media to promote one's research, and engaging with stakeholders to maximize the impact of one's work. They also address the challenges faced by early-career researchers, such as navigating the publication process, managing workload, and developing resilience in the face of setbacks.

Whether you are a doctoral student embarking on your research journey or a seasoned researcher seeking to enhance your communication skills, 'Be Visible Or Vanish' is a must-read. Its comprehensive coverage, practical advice, and engaging style make it an invaluable resource for anyone looking to achieve academic success and make a meaningful contribution to their field.

In conclusion, the world of academic research is rapidly evolving, and effective communication is paramount to achieving success. By embracing the opportunities presented by digital platforms and engaging with a broader audience, researchers can maximize the impact of their work and contribute to the advancement of knowledge. 'Be Visible Or Vanish: Engage, Influence, and Ensure Your Research Has Impact' is a valuable guide that empowers researchers to navigate the changing landscape of academic communication and thrive in their careers.

Weight: 417g
ISBN-13: 9781032054803

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