Florent Buisson
Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results
Behavioral Data Analysis with R and Python: Customer-Driven Data for Real Business Results
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Learn tools specifically designed for behavioral data analysis to harness the full power of your company's data. This practical guide introduces advanced experimental design and causal diagrams to help you gain more insight from A/B tests, clean and prepare behavioral data, design and analyze experiments, and segment customers. Written in an accessible style for data scientists, business analysts, and behavioral scientists, this book provides complete examples and exercises in R and Python.
Format: Paperback / softback
Length: 300 pages
Publication date: 29 June 2021
Publisher: O'Reilly Media, Inc, USA
Unlock the true potential of your company's behavioral data by utilizing specialized tools tailored explicitly for behavioral data analysis. While common data science algorithms and predictive analytics tools treat customer behavioral data, such as website clicks or supermarket purchases, as mere data points, this comprehensive guide presents powerful methods designed specifically for analyzing this unique type of information.
Advanced experimental design techniques empower you to extract maximum value from your A/B tests, while causal diagrams enable you to uncover the underlying causes of behaviors, even in situations where experimental execution is not feasible. Written in a user-friendly style accessible to data scientists, business analysts, and behavioral scientists, this practical book offers comprehensive examples and exercises in R and Python to facilitate your journey toward gaining deeper insights from your data.
In this guide, you will delve into the intricacies of behavioral data, exploring its distinct characteristics from traditional measurement and prediction. You will learn how to meticulously clean and prepare behavioral data, ensuring its accuracy and suitability for analysis. Through the design and analysis of experiments, you will gain valuable insights into optimizing business decisions and understanding the intricate relationships between cause and effect.
Moreover, this guide will show you how to segment customers transparently and insightfully, leveraging behavioral data to tailor marketing strategies and enhance customer experiences. By harnessing the full power of behavioral data, you can gain a competitive edge, improve customer satisfaction, and drive sustainable growth for your organization. So, whether you are a data scientist, business analyst, or behavioral scientist, this guide is your indispensable resource for unlocking the hidden treasures within your company's behavioral data.
Weight: 620g
Dimension: 231 x 177 x 23 (mm)
ISBN-13: 9781492061373
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