Behaviorally Informed Organization

This book develops an overarching framework for using behavioral science to improve organizational success, improve processes, and maximize stakeholder engagement. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies.

Format: Hardback
Length: 328 pages
Publication date: 01 March 2021
Publisher: University of Toronto Press

Every organization, regardless of its domain, is inherently engaged in the pursuit of behavior change. Whether it's a government seeking to enforce environmental regulations on businesses, a business endeavoring to cultivate customer loyalty, or a financial institution encouraging a client to initiate retirement savings, the ability to influence and alter behavior holds paramount significance. The success of an organization hinges on its capacity to effectively navigate and harness the power of behavior change.

However, despite the critical role that behavior change plays in organizations, our understanding of how to effectively employ insights from behavioral science in operational contexts remains limited. This book aims to bridge this gap by presenting an overarching framework for integrating behavioral science into organizations. It demonstrates how behavioral insights (BI) can be seamlessly embedded within these organizations to yield superior outcomes, enhance process efficiency, and maximize stakeholder engagement.

This edited volume offers a comprehensive enterprise-wide strategic perspective on how governments, businesses, and other organizations have successfully integrated BI into their operations. Contributions from esteemed academics and practitioners affiliated with the Behaviourally Informed Organizations partnership provide valuable insights through illustrative case studies, highlighting pragmatic frameworks and practical outcomes. Notably, this book features a foreword by Cass R. Sunstein, a renowned scholar in the field of behavioral science, who sheds light on key findings from BI and explores how they can be applied to address challenges and seize opportunities across diverse organizations.

By delving into these key findings, this book aims to provide valuable guidance and practical tools for practitioners and scholars alike, enabling them to harness the power of behavior change and drive organizational success in the ever-evolving landscape of today's business world.

Weight: 666g
Dimension: 161 x 238 x 31 (mm)
ISBN-13: 9781487507893