ShinJoung Yeo
Behind the Search Box: Google and the Global Internet Industry
Behind the Search Box: Google and the Global Internet Industry
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Google has transformed from a symbol of a new enlightened capitalism to a model of robber baron rapaciousness due to its monetization of private data, obsession with monopoly, and systems of labor discrimination and exploitation. ShinJoung Yeo's critical analysis explores the political economy of the search engine industry, highlighting its evolution into a ubiquitous commercial service, its place in a global information business, the design and use of search technology, the workers who labor behind the scenes, and the influence of geopolitics.
Format: Hardback
Length: 240 pages
Publication date: 18 April 2023
Publisher: University of Illinois Press
Google, once seen as a herald of a new enlightened capitalism, has transformed into a model of ruthless robber baron rapaciousness. This transformation is attributed to its relentless monetization of private data, obsession with monopoly, and pervasive systems of labor discrimination and exploitation. Using Google as a focal point, ShinJoung Yeo delves into the political economy of the search engine industry, examining its relationship with the developmental processes of information capitalism. Yeo's critical analysis is based on in-depth discussions of key issues such as the evolution of search engines into ubiquitous commercial services, their role in a global information business that is restructuring the information industry and our very social lives, the individuals who design and utilize search technology, the types of workers who labor behind the scenes, and the influence of geopolitics.
The book also explores the ways in which the search engine industry has become a powerful tool for surveillance and control, with its algorithms and data collection mechanisms enabling governments and corporations to monitor and manipulate public opinion. Yeo argues that the search engine industry is not just a neutral technology provider but a deeply political entity that shapes the way we access and interpret information. Overall, Behind the Search Box offers a comprehensive and thought-provoking analysis of the search engine industry's rise and impact on our society.
Weight: 500g
Dimension: 235 x 158 x 27 (mm)
ISBN-13: 9780252044991
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