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Viraj Suparsad

Being Bollywood: Postfeminism, Celebrity Culture and Femininity in the Global South

Being Bollywood: Postfeminism, Celebrity Culture and Femininity in the Global South

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  • More about Being Bollywood: Postfeminism, Celebrity Culture and Femininity in the Global South


The book explores the public lives of Bollywood actresses to understand idealized femininity and gender within a unique cultural context, with global relevance and influence on postfeminism and celebrity culture.

Format: Hardback
Length: 172 pages
Publication date: 15 October 2023
Publisher: Springer Verlag, Singapore


Bollywood actresses' public lives are explored in this book, revealing insights into idealized femininity and gender within this cultural context. Its global significance is underscored by the diaspora's engagement with Bollywood content and the cultural Indian individuals who are no longer part of it. The book presents these actresses as global Indian celebrities, exemplifying contemporary urban Indian gender through media coverage. It provides a comprehensive case study of the Bollywood star system, highlighting how the nuances of this context shape postfeminism and celebrity culture.


Dimension: 210 x 148 (mm)
ISBN-13: 9789819956999
Edition number: 1st ed. 2023

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