Belstaff: Our First 100 Years

Belstaff, the iconic British outerwear brand, has been celebrated for its 100th anniversary by Maxim magazine, dubbing it "the coolest British outerwear brand of all time." The brand has a rich history, worn by celebrities such as Steve McQueen, Ranulph Fiennes, and Amy Johnson. It is synonymous with independent spirits and adventurers and is featured in a new book, "Belstaff: Our First 100 Years," which showcases its archive designs and never-before-seen photos.

Format: Hardback
Length: 336 pages
Publication date: 14 March 2024
Publisher: HarperCollins Publishers

Celebrating a remarkable milestone of 100 years, Belstaff has earned the prestigious title of "the coolest British outerwear brand of all time" from none other than Maxim magazine. This celebratory and visually captivating book, titled Belstaff: Our First 100 Years, delves into the rich history, iconic designs, and remarkable story behind the renowned brand.

With a legacy of historical prestige, Belstaff has adorned the shoulders of renowned figures such as Hollywood icon Steve McQueen, explorer Ranulph Fiennes, and aviator Amy Johnson, who made history by becoming the first woman to fly solo from England to Australia in 1930. Today, Belstaff proudly wears its iconic logo as a symbol of independent spirits and the preferred adventurers' clothier of choice, proudly worn by the likes of Brad Pitt, David Beckham, John Boyega, and Ewan McGregor.

At its core, Belstaff is a celebration of the people, passion, and pioneers who have shaped the company into the British beacon it is today. This captivating book features a treasure trove of archive advertisements, iconic photos, and a captivating narrative that explores British design and innovation.

Founded in 1924 in Stoke-on-Trent as a family business, Belstaff revolutionized the fashion landscape with its innovative use of waxed waterproof cotton for motorcyclists. Quickly establishing itself as a symbol of style, speed, and adventure, Belstaff became synonymous with the adventurous spirit.

This beautifully packaged book is a testament to the brand's legacy, showcasing archival designs and never-before-seen photos accompanied by an engaging history penned by Charlie Porter, a renowned menswear journalist and author of "What Artists Wear" (Penguin) and Jodie Harrison, Belstaff's global brand director and fashion author.

Belstaff: Our First 100 Years is a captivating journey through time, celebrating the brand's rich heritage and its enduring influence on fashion and culture. It serves as a testament to the enduring spirit of innovation, craftsmanship, and adventure that has defined Belstaff throughout its remarkable journey.

Weight: 1644g
Dimension: 287 x 248 x 35 (mm)
ISBN-13: 9780008666392