BeneFactors: Why Some Fundraising Professionals Always Succeed

BeneFactors: Why Some Fundraising Professionals Always Succeed is a playbook for modern fundraising that can be deployed in charitable and non-profit organizations. It explores the eight factors you must master to exceed your fundraising goals in the modern era, such as navigating the digital fundraising transformation, using data science and predictive analytics, and banishing excessive risk aversion.

Format: Hardback
Length: 224 pages
Publication date: 06 October 2022
Publisher: John Wiley & Sons Inc

Overcome contemporary fundraising challenges and equip your non-profit or charity to meet the digital age head-on.

Contemporary fundraisers and development professionals are meeting a new and challenging set of obstacles as they go out into the world and attempt to raise money for their causes and organizations.

In BeneFactors: Why Some Fundraising Professionals Always Succeed, a team of veteran philanthropy strategists and consultants delivers an exciting and practical playbook for modern fundraising that can be deployed in a variety of charitable and non-profit organizations and settings. You'll explore the eight factors you must master to exceed your fundraising goals in the modern era.

In the book, you'll discover:

Strategies for navigating the digital fundraising transformation and how to guide your digital donors through the giving process.

How to use data science and predictive analytics to inform your decision-making process and find better results.

Ways to banish excessive risk aversion and uncover a boldness you didn't know you had in you.

An extraordinary and insightful handbook to fundraising in the digital age, BeneFactors: Why Some Fundraising Professionals Always Succeed is sure to find its way onto the bookshelves of board members, development professionals, and other leaders of fundraising teams and organizations.

Weight: 480g
Dimension: 244 x 156 x 19 (mm)
ISBN-13: 9781119932796