Beyond Fashion: Inside the Fashion Business

Beyond Fashion is a comprehensive book that covers all aspects of the fashion business,from clothing to branding,marketing,retailing,merchandising,and more. It explores the psychological and sociological implications of fashion,and how it conveys personal expression. The book also discusses the evolution of shopping and the ingredients of fashion alchemy. Author Ilaria Caielli is an expert in the fashion industry and has collaborated with numerous publications.

Format: Paperback / softback
Length: 224 pages
Publication date: 01 May 2022
Publisher: Hoaki

This comprehensive and visually stunning volume delves into every facet of the fashion business, encompassing not only clothing but also the commercial, psychological, and sociological dimensions of the industry.

Beyond Fashion offers a privileged behind-the-scenes glimpse into the world of fashion, a realm that is as captivating and artistically rich as it is intricately intertwined with the realms of commerce, psychology, and society. Branding, marketing, retailing, merchandising, and business identity form the core pillars of an industry that has evolved into one of the most sophisticated, influential, and dynamic sectors worldwide. The implications extend far beyond the realm of economics, as our attire becomes a powerful vehicle for conveying our identities. Clothing and accessories, as aesthetic products and means of self-definition, hold profound psychological and social meanings. They serve as vessels for expressing our unique styles and desires, shaping our perception and interactions with the world.

In parallel with the evolution of fashion itself, the practice of shopping has undergone an epic transformation, evolving from a sporadic activity to an integral part of our daily lives. It has become a ritual, a means of self-expression, and a source of pleasure and fulfillment. This book aims to unravel the intricate elements that contribute to the creation of this profound desire for fashion. By exploring the various aspects of the fashion business, from the commercial to the psychological and sociological, readers will gain a deeper understanding of the industry's inner workings.

The author, Ilaria Caielli, possesses a degree in history and art criticism, as well as in communication and the culture of fashion. With a profound passion for fashion, Caielli regularly collaborates with esteemed publications such as Il Corriere della Sera and Vanity Fair Italia, contributing editorial content to major Italian fashion brands. Over the past decade, she has lived in China, the United Arab Emirates, the Seychelles, and Cyprus, gaining a diverse global perspective. In addition to her literary endeavors, Caielli is the author of the book UAE 101. Storie, which offers a captivating exploration of the history, culture, and attractions of the United Arab Emirates.

In conclusion, Beyond Fashion is a must-read for anyone who seeks to gain a deeper understanding of the fashion business and its profound impact on our lives. It provides a comprehensive and visually stunning exploration of the industry, from the commercial to the psychological and sociological dimensions. Through its insightful narratives and expert analysis, this book offers valuable insights into the world of fashion, helping readers to navigate its complexities and appreciate its significance in shaping our identities and identities.

Weight: 590g
Dimension: 240 x 170 (mm)
ISBN-13: 9788417656737