Big Brands Are Watching You: Marketing Social Justice and Digital Culture

Big Brands Are Watching You​ examines corporate culture, including branding, television portrayals, and influencer cultures, to understand how morality is understood in the marketplace and why brands speak out about certain issues of injustice.

Format: Paperback / softback
Length: 252 pages
Publication date: 10 January 2024
Publisher: University of California Press

The book explores the complex relationship between morality and the marketplace, examining how brands navigate the ethical dilemmas that arise in their operations. It also delves into the reasons why some brands choose to speak out on certain issues of injustice while remaining silent on others. Additionally, it explores the role of influencer cultures in social and political activism, highlighting how these cultures have become powerful tools for promoting change and raising awareness about important social and political issues.

Corporate culture encompasses a wide range of aspects, from the branding of companies and nations to the television portrayals of big business and the workplace. Francesca Sobande's book, Big Brands Are Watching You, takes a comprehensive look at this world, analyzing media, interviews, survey responses, and ephemera from various sources to shed light on the realm of branding.

One of the key themes explored in the book is the complex relationship between morality and the marketplace. Sobande examines how brands navigate the ethical dilemmas that arise in their operations, such as issues related to labor practices, environmental sustainability, and social responsibility. She also explores the reasons why some brands choose to speak out on certain issues of injustice while remaining silent on others, such as the impact of their products on human rights or the environment.

Influencer cultures play a significant role in social and political activism, and Sobande delves into this topic as well. She highlights how these cultures have become powerful tools for promoting change and raising awareness about important social and political issues. By leveraging their large following and influence, influencers can shape public opinion and drive social and political action.

Sobande's book provides a wealth of insights into the world of branding and the complex relationship between morality and the marketplace. It is a valuable resource for anyone interested in marketing, advertising, or social and political issues, as it offers a comprehensive analysis of the current landscape and the potential for future change.

In conclusion, Big Brands Are Watching You is a thought-provoking and informative book that explores the complex relationship between morality and the marketplace. By examining the role of brands, influencer cultures, and the ethical dilemmas that arise in their operations, Sobande provides a valuable insight into the world of branding and the potential for positive change in the future.

Weight: 292g
Dimension: 140 x 209 x 18 (mm)
ISBN-13: 9780520387072