Carsten Giebe
Big Data Analytics als elementares Kundenbindungsinstrument fur Banken: Eine empirische Forschungsarbeit
Big Data Analytics als elementares Kundenbindungsinstrument fur Banken: Eine empirische Forschungsarbeit
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- More about Big Data Analytics als elementares Kundenbindungsinstrument fur Banken: Eine empirische Forschungsarbeit
Format: Paperback / softback
Length: 145 pages
Publication date: 15 December 2024
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Die vorliegenden Untersuchungen schließen nicht nur eine bestehende Lücke in der akademischen Diskussion zu Big Data Analytics im deutschen Bankwesen, sondern tragen auch zu praktischem Wissen aus verschiedenen Blickwinkeln bei.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658464530
Edition number: 2024 ed.
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