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Stefan Waller

Brand and Myth

Brand and Myth

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  • Condition: Brand new
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  • More about Brand and Myth

Format: Paperback / softback
Length: 112 pages
Publication date: 18 March 2025
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

From a more neutral standpoint, the engagement with brands is understood as a subject of business administration, marketing, and design, and therefore considered outside of one’s own area of expertise.


Dimension: 235 x 155 (mm)
ISBN-13: 9783662706770

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