Shulph Ink
Brand Evolution: Moderne Markenfuhrung im digitalen Zeitalter
Brand Evolution: Moderne Markenfuhrung im digitalen Zeitalter
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- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
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- More about Brand Evolution: Moderne Markenfuhrung im digitalen Zeitalter
Format: Paperback / softback
Length: 865 pages
Publication date: 29 July 2022
Publisher: Springer Fachmedien Wiesbaden
Wissenschaftler*innen stellen die Erkenntnisse der Markentheorie und des Markenmanagements dar und Digitalexpert*innen führen aus, wie die Instrumente der Markenführung im Netz konkret umgesetzt werden.
Dimension: 240 x 168 (mm)
ISBN-13: 9783658359157
Edition number: 3., vollst. überarb. u. erw. Aufl. 2022
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