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Katherine Melchior Ray,Nataly Kelly

Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Brand Global, Adapt Local: How to Build Brand Value Across Cultures

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  • Condition: Brand new
  • UK Delivery times: Usually arrives within 2 - 3 working days
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  • More about Brand Global, Adapt Local: How to Build Brand Value Across Cultures

Format: Paperback / softback
Length: 296 pages
Publication date: 03 June 2025
Publisher: Kogan Page Ltd

Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.


Dimension: 234 x 156 (mm)
ISBN-13: 9781398619715

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