Elwira Gross-Gniot,Maciej Debski,Ewa Szkudlarek
Brand Loyalty and Consumer Behavior: Generation Z in Central and Eastern Europe
Brand Loyalty and Consumer Behavior: Generation Z in Central and Eastern Europe
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- More about Brand Loyalty and Consumer Behavior: Generation Z in Central and Eastern Europe
Format: Hardback
Length: 188 pages
Publication date: 14 May 2026
Publisher: Taylor & Francis Ltd
The book discusses the unique consumer behaviors of Generation Z in Central and Eastern Europe, by analyzing the key determinants that shape their brand relationships. It will be of particular interest to scholars and researchers in marketing, consumer behavior, and brand management, as well as marketing practitioners and brand strategists.
Weight: 530g
Dimension: 234 x 156 (mm)
ISBN-13: 9781041145004
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