Michael Beverland,Pinar Cankurtaran
Brand Management: Co-creating Meaningful Brands
Brand Management: Co-creating Meaningful Brands
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- Condition: Brand new
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- More about Brand Management: Co-creating Meaningful Brands
Format: Hardback
Length: 440 pages
Publication date: 28 March 2024
Publisher: Sage Publications Ltd
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
Weight: 1020g
Dimension: 232 x 186 (mm)
ISBN-13: 9781529616989
Edition number: 3 Revised edition
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