Laura Busche
Brand Psychology: The Art and Science of Building Strong Brands
Brand Psychology: The Art and Science of Building Strong Brands
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Format: Unspecified
Length: 384 pages
Publication date: 17 November 2023
Publisher: Taylor & Francis Ltd
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
Weight: 889g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032373768
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