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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
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- Condition: Brand new
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- More about Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
Format: Hardback
Length: 256 pages
Publication date: 03 June 2023
Publisher: Kogan Page Ltd
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
Weight: 634g
Dimension: 164 x 242 x 25 (mm)
ISBN-13: 9781398609815
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