Maria Rodriguez-RabadanBenito
Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
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- More about Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
Format: Hardback
Length: 184 pages
Publication date: 23 June 2023
Publisher: Taylor & Francis Ltd
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
Weight: 406g
Dimension: 161 x 241 x 16 (mm)
ISBN-13: 9781032316413
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