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Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding
Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding
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- Condition: Brand new
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- More about Branding Books Across the Ages: Strategies and Key Concepts in Literary Branding
Format: Paperback / softback
Length: 372 pages
Publication date: 01 December 2025
Publisher: Taylor & Francis Ltd
To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, Branding Books Across the Ages seeks to show how literary scholars understand branding.
Weight: 690g
Dimension: 234 x 156 (mm)
ISBN-13: 9781041176367
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