JaywantSingh,Benedetta Crisafulli
Brands and Consumers: A Research Overview
Brands and Consumers: A Research Overview
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- More about Brands and Consumers: A Research Overview
Format: Paperback / softback
Length: 122 pages
Publication date: 26 August 2024
Publisher: Taylor & Francis Ltd
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
Weight: 174g
Dimension: 138 x 216 x 10 (mm)
ISBN-13: 9781032443300
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