Braun: Designed to Keep

The book "Braun: Designed to Keep" is the ultimate history of the pioneering German electronics brand that changed the face of modern design. It features brand-new photography of Brauns most iconic products and archival images, in-depth narrative texts, and profiles on key members of the creative and leadership teams. It unpacks the brands core values of simplicity, usefulness, and longevity that changed the way household products are perceived, designed, and used.

Format: Hardback
Length: 424 pages
Publication date: 16 November 2023
Publisher: Phaidon Press Ltd

Braun, the pioneering German electronics brand, has left an indelible mark on modern design since its inception in 1921. Unlike many predecessors and contemporaries, Braun established a culture of design that was driven by a set of functional and aesthetic principles. This unique approach had a profound global impact, shaping the way we interact with everyday objects.

Spanning three sections and over 500 captivating images, this comprehensive book charts the evolution of Braun, presenting the most comprehensive history of the company ever published. Through in-depth narrative texts and a wealth of archival materials, including brand-new photography of iconic products and never-before-seen archival images, drawings, advertisements, internal documents, and correspondence, the book weaves the Braun story with the cultural and political history of Germany, offering fresh perspectives and insights into one of the world's most renowned product design brands.

Key members of the creative and leadership teams are profiled in Braun: Designed to Keep, highlighting their contributions to Braun's design legacy and emphasizing the importance of the people behind the process. The book delves into Braun's core values, such as simplicity, usefulness, and longevity, which revolutionized the perception, design, and usage of household products.

By exploring the rich history and timeless designs of Braun, this book serves as a tribute to the brand's enduring influence on the world of design. It serves as a valuable resource for design enthusiasts, historians, and anyone interested in understanding the impact of great design on our daily lives.

Weight: 2462g
Dimension: 257 x 299 x 36 (mm)
ISBN-13: 9781838663896