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Chris Deaver,Ian Clawson

Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation

Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation

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  • More about Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation


Chris Deaver and Ian Clawson present the proven framework to ignite organizational success worth billions of dollars at Fortune 500 companies, using meta-principles to leverage the potential of co-creation. They offer a set of principles to help leaders shape the future with others, including lead with questions, turn pain into power, make others the mission, define the situation, create context through patterns, and follow their true north.

Format: Hardback
Length: 320 pages
Publication date: 12 January 2024
Publisher: McGraw-Hill Education


From the thought leaders who helped Tim Cook transition Apple from "thinking different" to "working different together," a timely guide that helps leaders be more creative and creatives be better leaders.

Plagued by siloed thinking, overt selfishness, and general loneliness, today's average workplace is fueled by fear—the exact opposite of what healthy cultures are all about. Renowned leadership and corporate culture consultants Chris Deaver and Ian Clawson present the proven framework they have used to ignite organizational success worth billions of dollars at Fortune 500 companies throughout the world.

In Brave Together, they deliver a set of meta-principles that leaders can use to leverage the potential of co-creation: the power to be brave enough to shape the future with others—in any domain. These principles include:

• Lead with questions.
• Turn pain into power.
• Make others the mission.
• Define the situation.
• Create context through patterns.
• Follow your true north.

Brave Together offers a way to help power a bright future that isn't self-made but shared. When you're in it together, anything is possible.

Weight: 549g
ISBN-13: 9781265386672

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