Britain's Persuaders: Soft Power in a Hard World

Britain's Persuaders explores the concept of soft power, which is more subtle than hard power and is key to Britain's future on the international stage. It examines new research into the instruments of soft power in British society, such as the British Council, BBC World Service, entertainment industries, sport, professional regulatory bodies, hospitality industries, and education sectors, which have more penetrating soft power effects even as they pursue their own independent or commercial rationales. The book conducts an up-to-date audit of all Britain's principal sources of soft power and situates its analysis within the current understanding of the 'smart power of nation states' in the context of 'Brexit Britain'.

\n Format: Paperback / softback
\n Length: 264 pages
\n Publication date: 18 November 2021
\n Publisher: Bloomsbury Publishing PLC
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Soft power is a widely recognized and intuitive concept among journalists and casual observers, often interpreted as diplomatic or persuasive. In contrast, hard power is perceived as more tangible and typically associated with military might. However, this simplistic understanding fails to capture the essence of a more nuanced concept that holds significant importance for Britain's future on the international stage.

Britains Persuaders delves into this phenomenon, offering a comprehensive exploration through new research into the instruments of soft power prevalent in British society and most relevant to the 2020s. While some entities, such as the British Council or the BBC World Service, are explicitly designed to generate soft power in alignment with governmental intentions, many others, including the entertainment industries, sports, professional regulatory bodies, hospitality industries, and education sectors, exert more profound soft power effects even as they pursue their independent or commercial objectives.

This book serves as an up-to-date audit of all Britain's principal sources of soft power. By situating its analysis within the current understanding of the "smart power of nation states" – the desire to employ a comprehensive range of policy instruments and national characteristics to achieve policy outcomes, particularly in the context of "Brexit Britain," where soft power status is poised to become increasingly significant during the 2020s – Britains Persuaders provides a valuable perspective on the role of soft power in shaping Britain's international relations.

In conclusion, soft power is a complex and multifaceted concept that goes beyond mere diplomacy or persuasion. It encompasses a wide range of intangible assets and influences that shape Britain's international standing and reputation. Britains Persuaders offers a comprehensive exploration of this phenomenon, shedding light on the various sources and mechanisms of soft power in British society and their relevance to the 2020s. By understanding the power of soft power, Britain can strategically leverage its assets to advance its interests, build partnerships, and contribute to a more peaceful and prosperous global environment.

\n Weight: 412g\n
Dimension: 157 x 235 x 18 (mm)\n
ISBN-13: 9780755634262\n \n