British Music Videos 1966 - 2016: Genre, Authenticity and Art

A new analysis of music videos from 1966-2016, identifying their distinctive British traits and parallels with British film genres and styles, is presented by Emily Caston.

Format: Hardback
Length: 208 pages
Publication date: 31 July 2020
Publisher: Edinburgh University Press

Rewritten text:
In her groundbreaking study, Emily Caston delves into the realm of music videos, spanning from 1966 to 2016. Through meticulous archival research and insightful interviews, she unveils a comprehensive analysis that not only highlights the distinctive British traits of these videos but also explores their profound connections with British film genres and styles.

Caston's research unveils a rich tapestry of music videos that have shaped the cultural landscape of the United Kingdom. From the early days of psychedelic visuals and experimental storytelling to the emergence of pop stars and the influence of British cinema, these videos have played a pivotal role in shaping the nation's musical and visual identity.

One of the key findings of Caston's study is the close resemblance between music videos and British film genres. She argues that music videos have evolved into a distinct form of visual storytelling, borrowing heavily from the techniques and conventions of British film. From the use of narrative structures and character development to the visual aesthetic and editing style, music videos share many similarities with British films, creating a seamless blend of music and cinema.

Moreover, Caston's analysis reveals the influence of British film genres on the evolution of music videos. She identifies specific genres, such as the British horror film, the British comedy film, and the British romance film, that have had a significant impact on the themes, narratives, and visual styles of music videos. For instance, horror films have inspired music videos that explore dark and unsettling themes, while comedy films have led to videos that are lighthearted and humorous. Similarly, romance films have inspired videos that depict love and relationships in a romantic and poetic manner.

In addition to their connections with British film genres, Caston's study also highlights the influence of British music on the development of music videos. She argues that British music has a unique blend of genres, including pop, rock, electronic, and hip-hop, which has contributed to the diversity and creativity of music videos. British musicians have been pioneers in experimenting with visual storytelling, using innovative techniques and technologies to create visually stunning and emotionally powerful videos.

Caston's study also sheds light on the cultural significance of music videos in the United Kingdom. She argues that music videos have become a powerful medium for expressing cultural identity, representing the values, beliefs, and aspirations of different communities. Through their visual imagery and storytelling, music videos have been used to challenge stereotypes, promote social justice, and celebrate diversity.

Furthermore, Caston's study provides valuable insights into the production process of music videos. She explores the roles of directors, producers, musicians, and visual artists in creating these videos, highlighting the collaborative nature of the process and the importance of teamwork in achieving creative excellence.

In conclusion, Emily Caston's groundbreaking study offers a fresh and comprehensive analysis of music videos from 1966 to 2016. Through her meticulous research and insightful interviews, she sheds light on the distinctive British traits of music videos, their parallels with British film genres and styles, and their cultural significance in the United Kingdom. Caston's study provides valuable insights into the evolution of music videos as a form of visual storytelling and the role of British music and film in shaping their development. This study is a must-read for anyone interested in the intersection of music, cinema, and culture.

Weight: 496g
Dimension: 240 x 162 x 19 (mm)
ISBN-13: 9781474435321