Building AI Driven Marketing Capabilities: Understand Customer Needs and Deliver Value Through AI

This book provides insight into technologies that offer competitive advantage in marketing, such as analytics, big data, artificial intelligence, IoT, and machine learning. It highlights how these technologies can help businesses understand customer needs, match them to solutions, and deliver value. The book also emphasizes the importance of adopting these technologies to deliver a superior customer experience and drive profits. It is recommended for marketers, academics, business professionals, data scientists, practitioners, and researchers.

Format: Paperback / softback
Length: 340 pages
Publication date: 08 December 2023
Publisher: APress

This book provides valuable insights into the technologies that offer a competitive edge in marketing. By leveraging analytics, design, value creation, distribution optimization, solution informing, and promotion, these technologies enable us to gain a deeper understanding of customer behavior and predict their preferences. This, in turn, allows us to create innovative products, deliver meaningful value, streamline distribution channels, effectively communicate and promote solutions, and enhance the overall effectiveness of marketing efforts.

The future of businesses is expected to be significantly shaped by a range of technologies, including analytics, big data, artificial intelligence (AI), the Internet of Things (IoT), and machine learning. These technologies have the potential to revolutionize the way we understand customer needs, match them to solutions, and deliver value. Businesses must recognize that AI has already made significant inroads in marketing and is likely to continue to exert its influence across various functional areas in the foreseeable future.

To thrive in this evolving landscape, businesses need to embrace technology and integrate it into their operations. By leveraging a gamut of technologies, organizations can create a superior customer experience, drive profits, and stay ahead of the competition. The proposed book aims to reflect the deployment of technologies across different businesses and sectors, highlighting their role in delivering exceptional customer experiences and driving business growth.

Marketers, in particular, should actively adopt the concepts of openness, convergence, and value creation through new emerging technologies. This will require them to be agile and adaptable, as well as to continuously monitor and evaluate the impact of technological interventions on their marketing strategies. A resultant hyper-connected market will necessitate innovative changes in existing processes and services to remain competitive.

In conclusion, this book offers valuable insights into the technologies that are shaping the future of marketing. By leveraging these technologies, businesses can gain a competitive advantage, enhance customer engagement, and drive sustainable growth. As the functional discipline of marketing continues to evolve, the adoption of these technologies becomes indispensable to delivering exceptional customer experiences and achieving long-term success.

Weight: 534g
Dimension: 235 x 155 (mm)
ISBN-13: 9781484298091
Edition number: 1st ed.