Building For Everyone: Expand Your Market With Design Practices From Google's Product Inclusion Team

Diversity and Inclusion are essential for building better products from the front lines at Google. This book provides a practical guide to capturing market share and building more inclusive products for people of color, women, and other underrepresented groups. It outlines the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

Format: Hardback
Length: 272 pages
Publication date: 19 October 2020
Publisher: John Wiley & Sons Inc

Diversity and inclusion are crucial for building better products from the front lines at Google. In today's increasingly diverse world, any business that fails to reach a diverse market is missing out on significant revenue potential and the opportunity to create products that truly meet the core needs of its users. The economic rationale for diversity and inclusion has been well established, but the challenge lies in adapting to this changing landscape and developing effective strategies to capture market share while also building more inclusive products for underrepresented groups such as people of color, women, and other marginalized communities.

The Product Inclusion Team at Google has been at the forefront of this effort, and their work has been instrumental in creating user-centric, award-winning, and profitable products. In their book "Building for Everyone," the team shares their inclusive design process and provides practical guidance for industries beyond tech to follow in their footsteps.

This book makes publicly available for the first time the same inclusive design process used at Google, which has been honed over years of experience and research. Author and Head of Product Inclusion Annie Jean-Baptiste outlines the key strategies and step-by-step processes for inclusive product design that limit risk and increase profitability. Readers will gain valuable insights into the questions they should be asking about diversity and inclusion in their products, as well as the research that supports these practices.

The book also introduces the "ABCs of Product Inclusion," a framework that helps organizations build inclusion into their culture and identify new opportunities for innovation. The product inclusion suite of tools, which includes research, design, and measurement frameworks, provides organizations with the resources they need to implement inclusive practices effectively.

Through case studies, readers will see how product inclusion works across different industries and learn from the successes and failures of others. The book offers valuable lessons and best practices for building more inclusive products and creating a more equitable and diverse society.

In conclusion, diversity and inclusion are not just ethical considerations; they are economic imperatives for every industry. By adopting inclusive design practices and leveraging the product inclusion suite of tools, businesses can build better products, capture market share, and create a more positive impact on society. "Building for Everyone" provides a valuable roadmap for organizations seeking to embrace diversity and inclusion and drive innovation in their products.

Weight: 468g
Dimension: 161 x 236 x 25 (mm)
ISBN-13: 9781119646228