Burn: How Grit, Innovation, and a Dash of Luck Ignited a Multi-Million Dollar Success Story

Mei Xu is a successful entrepreneur who arrived in the US in 1991 and built a multi-million dollar company. She has counseled thousands of entrepreneurs and businesspeople and even advised President Obama on job creation. Burn explains how Xus embrace of design-driven entrepreneurship and thoughtful manufacturing powered her growth and prosperity in a truly international company.

Format: Hardback
Length: 176 pages
Publication date: 06 May 2021
Publisher: John Wiley & Sons Inc

The American Dream continues to captivate immigrants from diverse corners of the globe, fueling their aspirations to create a better life for themselves and their families. Millions of individuals embark on the journey to the United States, driven by the desire to establish and nurture new ventures and companies, driven by the unwavering pursuit of success. While not every endeavor yields success, countless individuals have achieved remarkable achievements. Mei Xu stands as a testament to such success. In her captivating memoir, Burn, entrepreneur and international businesswoman Mei Xu shares her remarkable journey spanning three decades. From her arrival at Washington's Dulles Airport in 1991 to the present day, Xu's story unfolds as a testament to ingenuity, determination, and sheer luck.

Spanning three decades, Burn offers a captivating glimpse into the life and career of Mei Xu. It delves into the inception and growth of her international lifestyle business, highlighting the success stories of other female leaders who have triumphed over adversity to achieve their dreams. The book explores why the American Dream remains within reach for aspiring individuals and provides valuable insights on how to seize it. It sheds light on the unique thinking patterns of creators like Xu, emphasizing the importance of design-driven entrepreneurship and thoughtful manufacturing in driving growth and prosperity within a truly international company.

Burn serves as a powerful testament to the enduring significance of design leadership in a robust and global economy. It inspires readers to embrace their vision and make a meaningful impact on the world around them. Whether you are a professional seeking inspiration or an entrepreneur embarking on your own journey, Burn is a must-read that belongs on the bookshelves of individuals across industries. Its engrossing and inspirational tale of success will captivate and motivate readers, fostering a deeper understanding of the power of perseverance, determination, and a relentless pursuit of excellence.

Weight: 348g
Dimension: 238 x 160 x 23 (mm)
ISBN-13: 9781119695929