Bushido Capitalism: The code to redefine business for a sustainable future

The COVID-19 pandemic caused a forced interlude for individuals and businesses to reflect on the effects of the Great Acceleration and evaluate where to go next. Bushido Capitalism explores how updated values of Bushido can guide us to become more responsible, ethical and sustainably minded citizens and business leaders, emphasizing collaboration, humility, realism, confidence, ambition and creativity. Businesses can be a force for the common good if run the right way.

Format: Paperback / softback
Length: 160 pages
Publication date: 22 July 2021
Publisher: LID Publishing

The world was profoundly impacted by the sudden and widespread outbreak of COVID-19 in 2020. While the consequences were devastating, including loss of life, economic turmoil, and job losses, it also presented an opportunity for individuals and businesses to pause, reflect, and reevaluate their direction. In his book, Bushido Capitalism, author Takashi Nishina explores how this forced interlude has allowed us to reflect on the effects of the Great Acceleration of the past two decades and to critically assess our future trajectory.

Nishina draws upon the timeless principles of Bushido, which have deep roots in Japanese culture but are often overlooked in the Western world. These principles include honor, loyalty, respect, and self-discipline. Through the lens of Bushido, Nishina offers insights on how we can use this current inflection point to become more responsible, ethical, and sustainable citizens and business leaders.

One of the key themes of Bushido Capitalism is the importance of collaboration. Nishina argues that in a complex and polarized world, collaboration is not only necessary but also essential for achieving common goals. He emphasizes the need for individuals and businesses to work together, regardless of their differences, to address social and environmental challenges.

Humility and realism are also emphasized as key values in Bushido Capitalism. Nishina argues that we should approach our goals with humility, recognizing that we are not omnipotent and that there are limits to what we can achieve. At the same time, we should be realistic about the challenges we face and be prepared to adapt and evolve as circumstances change.

Confidence, ambition, and creativity are also essential components of Bushido Capitalism. Nishina argues that businesses, particularly in a complex and rapidly changing world, can be a force for the common good if they are run with integrity and purpose. He provides examples of businesses that have successfully integrated Bushido principles into their operations, such as Toyota and Sony, and demonstrates how these principles have led to sustainable growth and social responsibility.

In conclusion, Bushido Capitalism offers a valuable perspective on how we can navigate the challenges of the 21st century and create a more sustainable and equitable future. By embracing the principles of Bushido, including collaboration, humility, realism, confidence, ambition, and creativity, we can become more responsible, ethical, and sustainable citizens and business leaders.

Weight: 210g
Dimension: 138 x 215 x 15 (mm)
ISBN-13: 9781911671589