Bowei Chen,Gerhard Kling
Business Analytics with Python: Essential Skills for Business Students
Business Analytics with Python: Essential Skills for Business Students
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- More about Business Analytics with Python: Essential Skills for Business Students
Business Analytics with Python by Bowei Chen and Gerhard Kling is a comprehensive guide for upper-level undergraduate and postgraduate students studying business, management, or finance, offering practical application of data-driven decision-making through Python, integrating statistical, mathematical, and machine learning techniques into a unified business context, and providing industry-relevant case studies to build confidence in applying analytics to real organizational challenges.
Format: Paperback / softback
Length: 408 pages
Publication date: 03 March 2025
Publisher: Kogan Page Ltd
Business Analytics with Python by Bowei Chen and Gerhard Kling is the definitive guide for upper-level undergraduate and postgraduate students studying business,management or finance. Designed to support analytics modules that prioritize practical application,this textbook introduces students to data-driven decision-making through Python,without assuming a background in computer science. It aligns with course outcomes by integrating statistical,mathematical and machine learning techniques into a unified business context.This textbook takes a holistic approach to business analytics,exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods,students learn how to translate data into insight across key business functions. Through industry-relevant case studies,including customer churn analysis,fraud detection and sales forecasting,learners build confidence in applying analytics to real organizational challenges.Pedagogical features include:- A running case study that reinforces practical learning across chapters- Clear learning objectives and chapter summaries to track progress- Step-by-step exercises and coding activities to build analytical fluency- Examples grounded in real business applications for immediate relevanceWhether preparing for exams or building analytical capability for a future career,this textbook equips students with the tools to turn business data into strategic advantage.
Weight: 690g
Dimension: 239 x 170 x 26 (mm)
ISBN-13: 9781398617179
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