Business Cases That Get Results

In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

Format: Paperback / softback
Length: 60 pages
Publication date: 31 January 2019
Publisher: BCS Learning & Development Limited

A business case is a logical and structured argument aimed at decision-makers within an organization, seeking to bring about business change. Crafting a persuasive and well-written business case is crucial in securing the approval and support you need. In this comprehensive guide, we will delve into the dos and don'ts of pitching your ideas through a business case. We will explore the essential components of a business case, such as identifying key questions to address, structuring your presentation effectively, considering benefits and risks, and effectively addressing return on investment (ROI). By following these guidelines, you will enhance your chances of successfully presenting your business case and achieving your desired outcomes.

A business case is a logical and structured argument aimed at decision-makers within an organization, seeking to bring about business change. Crafting a persuasive and well-written business case is crucial in securing the approval and support you need. In this comprehensive guide, we will delve into the dos and don'ts of pitching your ideas through a business case. We will explore the essential components of a business case, such as identifying key questions to address, structuring your presentation effectively, considering benefits and risks, and effectively addressing return on investment (ROI). By following these guidelines, you will enhance your chances of successfully presenting your business case and achieving your desired outcomes.

A business case is a logical and structured argument aimed at decision-makers within an organization, seeking to bring about business change. Crafting a persuasive and well-written business case is crucial in securing the approval and support you need. In this comprehensive guide, we will delve into the dos and don'ts of pitching your ideas through a business case. We will explore the essential components of a business case, such as identifying key questions to address, structuring your presentation effectively, considering benefits and risks, and effectively addressing return on investment (ROI). By following these guidelines, you will enhance your chances of successfully presenting your business case and achieving your desired outcomes.

A business case is a logical and structured argument aimed at decision-makers within an organization, seeking to bring about business change. Crafting a persuasive and well-written business case is crucial in securing the approval and support you need. In this comprehensive guide, we will delve into the dos and don'ts of pitching your ideas through a business case. We will explore the essential components of a business case, such as identifying key questions to address, structuring your presentation effectively, considering benefits and risks, and effectively addressing return on investment (ROI). By following these guidelines, you will enhance your chances of successfully presenting your business case and achieving your desired outcomes.

Weight: 92g
Dimension: 130 x 197 x 21 (mm)
ISBN-13: 9781780174556