Business Event Legacies: Global industry case studies

Business Event Legacies: Global industry case studies demonstrates that the tourism contribution made by business events is just the tip of a very big legacy iceberg. The substantial legacies that business events make to academic disciplines, industry, and community go 'beyond tourism and are much more significant. This book provides a cutting-edge understanding of the legacy in the field of business events, crucial to the future of the industry. It offers a comprehensive range of documented business event legacies, a global range of case studies, methodologies for evaluating the legacies and impacts of business events, and information/understandings crucial for educating future business event professionals.

Format: Hardback
Length: 256 pages
Publication date: 30 November 2021
Publisher: Goodfellow Publishers Limited

For many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee cups and hotel rooms. However, Business Event Legacies: Global industry case studies demonstrate that in fact, the tourism contribution made by business events is just the tip of a very big legacy iceberg. The substantial legacies that business events make to academic disciplines, industry, and community go beyond tourism and are much more significant.

Business Event Legacies: Global industry case studies provides a cutting-edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies, this book will explore how business events are a collision space for ideas, brokering new innovations, generating trade and investment, supporting local communities, academics, industry, and government agendas, and driving knowledge economies.

The text begins by explaining the paradigm shift in the understanding of business event legacies and moves on to introduce a revolutionary six-step plan to analyze legacy success. The proceeding case studies then illustrate how the six-step analysis can be put into practice.

Business Event Legacies: Global industry case studies provides:

A comprehensive range of documented business event legacies available.
A global range of case studies representing key business events destinations, including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching: Malaysia, and Jonkoping: Sweden.

Methodologies for evaluating the legacies and impacts of business events for communities, industries, and government.

Information/understandings crucial for educating future business event professionals.

Suggestions for advances in business events education and a future research agenda.

In conclusion, Business Event Legacies: Global industry case studies offers a valuable insight into the significant legacies that business events make to academic disciplines, industry, and community. By providing a comprehensive range of documented case studies and a six-step plan to analyze legacy success, this book empowers future business event professionals to create a positive impact on their stakeholders and drive knowledge economies.

Dimension: 246 x 189 (mm)
ISBN-13: 9781911635291