B. D. McCullough
Business Experiments with R
Business Experiments with R
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Business Experiments with R is a unique text that simplifies experimental business design and is dedicated to the R language. It provides a guide to and explores the fundamentals of experimental business designs, focusing on A/B tests and their variants. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations, and the book is an essential resource for business students of general business, marketing, and business analytics.
Format: Hardback
Length: 384 pages
Publication date: 30 April 2021
Publisher: John Wiley and Sons Ltd
Business Experiments with R is a unique text that simplifies experimental business design and is dedicated to the R language. It offers a guide to and explores the fundamentals of experimental business designs, filling a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author, a noted expert on the topic, puts the focus on the A/B tests (and their variants) that are widely used in industry but not typically covered in business statistics textbooks.
The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today's companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student.
The book presents the key ideas that business students need to know about experiments, offers a series of examples, focusing on a specific business question, and helps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem. Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.
Weight: 686g
Dimension: 158 x 237 x 26 (mm)
ISBN-13: 9781119689706
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