Business in Context

Business in Context is an introductory business textbook that covers the impact of recent global events and developments, such as the COVID-19 pandemic, the UK's departure from the EU, globalization, and the move towards more ethical business practices. It is available with MindTap, a flexible online learning solution that provides students with tools to succeed.

Format: Paperback / softback
Length: 656 pages
Publication date: 25 January 2023
Publisher: Cengage Learning EMEA

Business in Context, now in its eighth edition, serves as an invaluable introduction to the world of modern business and its ever-evolving landscape. This renowned text has been updated to encompass the profound impact of recent global events and developments, including the COVID-19 pandemic, the UK's departure from the EU, globalization, and the growing emphasis on ethical business practices. As a cornerstone for introductory business courses, particularly those focused on business environment modules, this edition combines the hallmark style of David Needle, renowned author, with the expertise of co-author Jane Burns, who brings over 20 years of industry experience to the table.

This comprehensive edition is designed to equip students with the knowledge and skills they need to thrive in the dynamic business environment. It offers a rich blend of theoretical concepts, real-world examples, and practical applications, ensuring a well-rounded understanding of the business world. With its engaging and accessible writing style, Business in Context appeals to a wide range of learners, from aspiring entrepreneurs to aspiring managers.

In addition to its core content, this edition is accompanied by MindTap, a flexible online learning solution that empowers students with a wealth of resources to support their learning journey. This innovative platform includes an interactive eReader, engaging multimedia content, practice questions, assessment materials, revision aids, and analytics to track student progress and provide personalized feedback.

Whether you are a student, instructor, or professional seeking to expand your business knowledge, Business in Context, in its eighth edition, is an essential resource that will help you navigate the complexities of the modern business world with confidence and success.

Weight: 1124g
Dimension: 245 x 193 x 27 (mm)
ISBN-13: 9781473786707
Edition number: 8 ed