Business Innovation: A Case Study Approach

This book provides an understanding of innovation models and why they are important in the business context, looks at sources of innovation, and explores innovation models across manufacturing, services, and government. It is recommended reading for advanced undergraduate, postgraduate, MBA, and Executive Education students studying Innovation Management, Strategic Management, and Entrepreneurship.

Format: Paperback / softback
Length: 334 pages
Publication date: 26 January 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the realm of innovation models, shedding light on their significance within the business context. It explores the various sources of innovation, from corporate research to crowd-sourced and government-funded initiatives, and examines how these sources can be applied to business frameworks using real-world examples of innovative companies. The book provides a deep understanding of innovation models, covering sectors such as manufacturing, services, and government, and emphasizes the importance of measuring innovation and its impact on sustainability-driven imperatives. With a truly global approach, Business Innovation serves as a valuable resource for advanced undergraduate, postgraduate, MBA, and Executive Education students specializing in Innovation Management, Strategic Management, and Entrepreneurship.

The book begins by providing a foundational understanding of innovation models, encompassing their definition, components, and applications. It then delves into the reasons behind innovation, exploring the factors that stimulate and drive it, including market trends, technological advancements, and customer needs. The book further examines the sources of innovation, covering both internal and external sources, such as corporate research and collaboration with external partners.

In order to apply business frameworks to innovation, the book provides real-world examples of innovative companies across different sectors. These examples showcase successful strategies and practices that have led to innovation and growth. The book also discusses the importance of measuring innovation, including the use of metrics and evaluation methods, to assess the impact of innovation efforts and make informed decisions.

Furthermore, the book explores the role of design thinking and lean enterprise principles in driving innovation and sustainability. It discusses how these principles can be integrated into business processes to create more efficient and effective solutions. The book also highlights the importance of collaboration and teamwork in innovation, emphasizing the need for cross-functional teams to work together towards common goals.

In conclusion, Business Innovation offers a comprehensive and global approach to innovation models, providing a deep understanding of their significance within the business context. It explores the various sources of innovation, emphasizes the importance of measuring innovation, and discusses the role of design thinking and lean enterprise principles in driving innovation and sustainability. With its real-world examples and practical insights, the book is a valuable resource for advanced undergraduate, postgraduate, MBA, and Executive Education students specializing in Innovation Management, Strategic Management, and Entrepreneurship.

Weight: 618g
Dimension: 174 x 245 x 28 (mm)
ISBN-13: 9781032041872