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Business Model Innovation: A Blueprint for Strategic Change
Business Model Innovation: A Blueprint for Strategic Change
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- More about Business Model Innovation: A Blueprint for Strategic Change
Format: Paperback / softback
Length: 306 pages
Publication date: 09 May 2024
Publisher: Cambridge University Press
The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.
Weight: 450g
Dimension: 150 x 229 x 22 (mm)
ISBN-13: 9781009181693
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