Business Research: An Illustrative Guide to Practical Methodological Applications in Selected Case Studies

This book provides guidance for business researchers on identifying, defining, and applying rigorous academic methodologies to formulate, design, and execute effective research that addresses management problems. It emphasizes the integration of academic research and industry problems, aiming to bridge the gap between theory and practice and enhance organizational performance, sustainability, and resilience.

Format: Hardback
Length: 392 pages
Publication date: 15 March 2023
Publisher: Springer Verlag, Singapore

This comprehensive book delves into diverse research methodologies specifically tailored for business research, with a primary focus on supporting managerial decision-making within the industry. Its objective is to guide business researchers in uncovering, defining, and implementing rigorous academic approaches that empower them to formulate, design, and execute effective research that addresses their specific management challenges. By emphasizing the interconnectedness between academic research and real-world industry problems, the book aims to raise awareness about the potential impact of business research on organizational performance management, sustainability, and resilience. Furthermore, it strives to bridge the gap between theory and practice, ensuring that fundamental principles of scientific research are upheld while maintaining a delicate balance between a practical guide and academically rigorous business research.

The book is organized into several chapters, each dedicated to exploring different research methodologies and techniques. It covers a wide range of topics, including qualitative and quantitative research methods, experimental design, survey research, case studies, and data analysis techniques. Each chapter provides detailed explanations, examples, and practical applications of the discussed methodologies, enabling researchers to apply them effectively to their research projects.

In addition to providing a theoretical framework, the book also emphasizes the importance of practical considerations in business research. It discusses the challenges faced by researchers in conducting research in real-world environments, such as ethical considerations, data collection methods, and data analysis techniques. It provides guidance on how to overcome these challenges and ensure the validity and reliability of research findings.

Furthermore, the book highlights the role of business research in shaping organizational strategy and decision-making. It discusses how research findings can provide insights into market trends, customer preferences, competitive landscapes, and industry best practices. It helps organizations make informed decisions and develop effective strategies to achieve their goals and compete in the marketplace.

Overall, this book serves as a valuable resource for researchers and managers embarking on business research. It provides a comprehensive and practical guide to research methodologies, enabling them to conduct rigorous and effective research that contributes to the betterment of organizations and the industry as a whole.

Weight: 678g
Dimension: 210 x 148 (mm)
ISBN-13: 9789811994784
Edition number: 1st ed. 2023