Business Schools post-Covid-19: A Blueprint for Survival

Business schools have been around since 1819, but Covid-19 has accelerated their digital transformation. This book offers insights into how business schools should rethink their approach to management education, differentiate themselves from new players in the higher education market, and find innovative ways of doing things. It examines the rationale of business schools, how they have evolved, and the teaching of management. It also looks at the current business model in the digital environment and explores strategies to address competition, such as accreditations, rankings, branding, and community-building. The book concludes by looking at change leadership at business schools.

Format: Hardback
Length: 116 pages
Publication date: 07 June 2023
Publisher: Taylor & Francis Ltd

The journey of business schools began in 1819 with the establishment of the European School of Commerce Paris (ESCP), which marked the inception of a new era in higher education. Despite facing criticism over the years, business schools have resiliently pursued their path, evolving and adapting to the changing landscape of the business world. However, the advent of Covid-19 has accelerated a digital transformation within these institutions, challenging the very concept of what a business school is and what it should strive to achieve.

In this new competitive landscape, business schools are facing profound structural changes that demand their attention. To thrive in this environment, they must rethink their approach to management education, differentiate themselves from new players in the higher education market, and find innovative ways of doing things. This concise text offers valuable insights into these challenges and provides a survival toolkit for leadership teams across the world.

The book begins by examining the rationale behind business schools and how they have evolved over time. It explores the purpose of research, the teaching of management, and the various strategies employed by these institutions to address competition. Kaplan delves into the current business model in the digital environment, analyzing the business of accreditations, rankings, branding, and community-building as key strategies to differentiate oneself and attract students and stakeholders.

The book concludes by exploring change leadership at business schools, recognizing the importance of adapting to the rapidly changing business world and fostering a culture of innovation and continuous improvement. It will interest both leaders of established academic institutions and alternative educational providers from edtech and big tech planning to enter the management education market.

In conclusion, the journey of business schools has been marked by resilience, adaptation, and innovation. While Covid-19 has accelerated a digital transformation, it has also presented an opportunity for these institutions to rethink their approach, differentiate themselves, and thrive in the ever-changing business world. By embracing change leadership and finding innovative solutions, business schools can position themselves as leaders in management education and contribute to the growth and development of the business community.

Weight: 400g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032381046