Celebrity Bromances: Constructing, Interpreting and Utilising Personas

The book explores celebrity bromances in media and audiences, examining themes of celebrity persona, performativity, and authenticity. It uses case studies from film and television to illustrate how bromances engage audiences and create an extension of entertainment beyond the film.

Format: Paperback / softback
Length: 148 pages
Publication date: 29 January 2024
Publisher: Taylor & Francis Ltd

This extensive work delves into the intricate realm of celebrity "bromances," shedding light on their portrayal in the media and the ways in which audiences engage with them. By examining the themes of celebrity persona, performativity, and authenticity, the authors aim to provide a comprehensive exploration of these relationships. The authors examine how the performance of intimate male friendships functions within the broader context of "Western celebrity culture" from three primary perspectives: the construction of persona, interactions with audiences and fans, and commodification. Through the use of case studies from film and television, the authors argue that bromances, regardless of their authenticity (real or staged), serve as valuable tools for engaging audiences and extending the entertainment value beyond the original film or television project.

This groundbreaking study stands as the first of its kind, interdisciplinary in nature, and will captivate scholars and students across a wide range of fields, including communications, advertising, marketing, Internet studies, media, journalism, cultural studies, and film and television. The book offers valuable insights into the dynamics of celebrity relationships and their impact on popular culture, making it a must-read for anyone interested in the intersection of entertainment, media, and society.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367554002