Vandana Mahalwar
Character Merchandising: Protection Under IP Laws
Character Merchandising: Protection Under IP Laws
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- Condition: Brand new
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- More about Character Merchandising: Protection Under IP Laws
Format: Hardback
Length: 150 pages
Publication date: 01 September 2024
Publisher: Springer Verlag, Singapore
This book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights.
Dimension: 235 x 155 (mm)
ISBN-13: 9789819756278
Edition number: 2024 ed.
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