China's Cultural Trade Strategy: Perspectives from Film and Television Industries

This book explores the development of China's cultural industry and proposes strategies for developing foreign cultural trade in the era of globalization. It analyzes the film and television industries as major cases and suggests that China is well-positioned to take advantage of globalization opportunities. The study aims to contribute to the growing needs of people for a better life and enhance China's cultural confidence.

Format: Hardback
Length: 166 pages
Publication date: 04 August 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate dynamics of China's cultural industry, offering theoretical and empirical interpretations of various phenomena. Through a detailed examination of the film and television industries, the author presents insightful recommendations for China's ongoing development of foreign cultural trade.

The author contends that China possesses a unique advantage in leveraging the opportunities presented by globalization, enabling it to propel its cultural industry forward in a remarkable manner. The country's rapid economic growth has transformed China from a small cultural market to a significant global player. As a middle-income nation, China's cultural industry continues to hold immense potential for growth, particularly considering its vast population and rising consumer demand.

The study of China's foreign cultural trade strategy holds immense significance in addressing the growing aspirations of individuals for a better quality of life and in bolstering China's cultural confidence. By providing an in-depth exploration of existing practices, this book aims to offer valuable insights and practical recommendations for China's strategic development in the realm of foreign cultural trade during the era of globalization.

This book is an invaluable resource for students, researchers, and scholars specializing in Chinese studies, East Asian studies, culture economics, and those with a keen interest in China's film and television industries. Its comprehensive coverage and insightful analysis make it a must-read for anyone seeking to gain a deeper understanding of China's cultural landscape and its role in the global arena.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032544250